South Dakota’s Firehouse Brewing Company Pours A Tall One With Challenge Coins

Successful businesses are always looking for new and innovative ways to promote their brand name to the general public. In the case of South Dakota’s Firehouse Brewing Company, a challenge coin has proven to be one of the most effective promotional items that the company has used since opening more than twenty years ago. The Firehouse Brewing Company coin has been a very popular item among patrons, and is often kept as a souvenir and collector’s item.

Resurrecting History

Firehouse Brewing Company CoinAs is evident in the company name, the building that is home to Firehouse Brewing Company was not always a brewpub. For sixty years, from 1915 to 1975, the building was home to Rapid City, South Dakota’s firehouse. The building was converted into a restaurant in 1975, and remained that way until 1991 when it was bought out by a group of individuals that had bigger dreams for the building.

The group stripped the building to its bare bones, leaving only the four layer brick and wood floor. In order to maintain the old-time feel of the restaurant, only polished brass and antique fire fighting equipment was used to adorn the walls and ceilings.

Following its construction, Firehouse Brewing Company became South Dakota’s first brewpub. In the twenty plus years that it has now been open, it has established the reputation as being one of the best dining establishments in South Dakota.

Celebrating Twenty Years

In order to commemorate its twentieth anniversary, Firehouse Brewing Company designed a challenge coin that it would distribute to its patrons and employees. The restaurant also had clothing and mugs designed to celebrate the event, though it was the challenge coins that had everybody talking. The Firehouse Brewing Company coin was an instant success due to its unique design, and display capabilities. For those visiting Rapid City to see the nearby Mount Rushmore, the Firehouse Brewing Company Challenge Coin makes for the ideal souvenir due to its portability.

Challenge Coins: The Perfect Promotional Tool for Brewpubs

While challenge coins are predominantly associated with the military and political figures, their modification capabilities make them an excellent promotional item for brewpubs. Challenge coins can be customized to function as a bottle opener. That means that every time someone uses their challenge coin to open a bottle of brew, they’ll be reminded of the great tasting beer on tap at the brewpub.

In addition to being customized to serve as a bottle opener, challenge coins can be designed to feature images, logos, and text when needed. In the case of the Firehouse Brewing Company coin, the brewpub could have chosen from a number of different visuals. From their twentieth anniversary logo to visuals that represent any of the popular beers available brewed at the Firehouse, the options were endless.

If you would like to design challenge coins to promote your restaurant or brewpub, please feel free to fill out a free quote. One of our representatives will contact you, and walk you through the process of designing and creating the perfect challenge coins for your dining establishment.

Napa Valley, California Casino Rolls The Dice With Custom Coins

Napa Valley Casino Challenge CoinsKnown as “The Friendliest Casino in America,” the American Canyon, California based Napa Valley Casino wanted to extend their hospitality in the form of a challenge coin that reflected their unique and regional-specific logo. The designers at Challenge Coins Limited were able to use the existing logo to create and mint a very attractive coin for their use.

At first glance one should recognize the tell-tale grape vines indicative of this region of California. These grape vines encase the “NVC” and the outer edge of the design mimics an actual poker chip. Combining wine country appeal in gold plating and authentic poker-chip characteristics are just another example of how versatile a custom coin can be.

NVC features over a dozen poker tables and other venues for the serious player or casual visitor. It wouldn’t matter what time of day you plan to visit as their doors are open day or night, at all hours. Local and regional tournaments are held at certain times of the year, and if you are lucky enough, you may even get a glimpse of the coin we were a part of.

No matter what your need, Challenge Coins Limited can use your logo or brand to design a coin you would be excited to pass out. For local casinos or national brands, we’ve got you covered! Call us at 1-800-818-3229 or email

Coins As Clever Marketing Tools

Challenge coins can be a great way to honor a military veteran, promote a cause or celebrate a special occasion. They can also be clever marketing tools. Businesses are always looking for creative ways to promote themselves. One side of a coin can promote a company event, for example, while the other side features your company logo and business slogan. The marketing possibilities with challenge coins are nearly endless.


What Do You Want to Promote?

The first decision you have to make is what to put on the other side of the coin. It’s a given that one side will be your company name or logo. The flip side could be a specific conference or meeting or the anniversary of your business. It could also be tied into the holiday season or just about anything somehow related to your business. Another possibility is to tie the coin in with a particular promotion such as “10% off your next purchase” or a similar promo. Regardless of what you are marketing, you need to narrow down choices. They can also be used to promote an upcoming event your company is involved with. This could be a community event that you sponsor or an upcoming corporate event. You could also opt to use challenge coins to help launch a new product or service. It can be just about anything that you would normally want to market or promote in some way.

Your Plan of Attack

You can get a lot of use out of challenge coins, depending on how you use them. If you want to get the most of marketing an upcoming event, it’s a good idea to pass out the coins well in advance of the event. If you are simply using the coins to promote your business or a particular product or service, you can mix it up a little. Some can be passed out during your traditional marketing efforts such as mass mailers or within local communities. You could approach local businesses and make a deal that if they allow you to pass out your custom coins, you will promote their business or product or some other arrangement. Aside from physically handing them out, they can also be incorporated into other marketing techniques. You could mention your special coins, for instance, on your website or social media marketing efforts.

If you’re using challenge coins as a marketing tool, you probably want to make as many as possible. If you’re planning to use the coins to promote a certain event or something with a specific date attached, you may want to limit how many coins you have made. Keep in mind that you can always have more made. If you are using challenge coins to celebrate a business related anniversary, you may want to limit them somewhat to make them somewhat of a collector’s item. It really depends on what other methods you are using. If you are not entirely depending on a coin, you can be somewhat flexible with how many you have made.

Being Creative With Coins

Challenge coins can be an extremely clever marketing device, it just depends on your level of creativity. First, realize that custom coins are likely to standout from your other methods. It’s often the creative approaches to advertising that people tend to remember. Your coins can be given away with each purchase, or use of your service, or handed out by your employees. Sometimes they are simply left on the counter at your place of business for customers to take as they come in. You can even make the coins part of your general business practice by incorporating them into your slogan or adding a tag line such as “Ask about our challenge coins.”

A unique and custom made coin can be a creative way to promote your business or event. They are fairly easy to have made and can feature just about any design you can think of, including touches of different colors here and there. At a time when marketing budgets are tighter than ever, it is often the creative marketing efforts that standout from the crowd and have the most impact. Challenge coins certainly fit that category.

Challenge Coins Limited can help make your diversified branding campaign come together with no hassle, reasonable prices, and excellent service. We are available every day of the week to answer questions. Call toll free at 1-800-818-3229.

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